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Browsing All posts tagged under »advertising«
Gemma Critchley – Advertising: Marks and Spencer Christmas TV ad 2011
I saw the 2011 Marks and Spencer Christmas TV ad tonight for the first time. Even when I didn’t work in advertising, I always looked forward to the annual ‘fabulous-off’ from the big brands, and of course I always anticipate the Christmas Coca-Cola TV ad featuring those wonderful red trucks. When you hear ‘holidays are […]
Gemma Critchley: Google #Firestarters
Today I’ve been particularly fascinated by Google Firestarters, a project aimed at generating discussion in agencies about the ways that agencies operate and the ways in which they could change for the better. It’s primarily aimed at the planning community but I think anyone who works for or with a marketing/advertising/creative agency will find […]
Ciaran Watkins – Santa Should Never Wear Shorts: Pepsi
August 21, 2011 by Ciaran Watkins
Well shit, would you look at this?! A blog post. I’m not going to lie, I think I may have failed on the ‘one a day’ thing here, what with not posting for at least a little tiny bit more than ‘one day’, but I’ll probably come to some arrangement in my head. For now, […]
Ciaran Watkins – It’s Not Easy Growing Old: Age UK
July 26, 2011 by Ciaran Watkins
Just a wee one today, and a rather enjoyable one at that! It seems I’ve been a little negative the past two posts, so here’s something a little light hearted, that should put a smile on even Ian Dransfield’s face (if that’s possible!). It’s funny, light-hearted, and it features old people doing a dance, zooming […]
Ciaran Watkins – Eating Out Manchester’s Country Side: Manchesterscountryside.com
July 25, 2011 by Ciaran Watkins
I’m hilarious. Anyway. The first of possibly two entries today brings you a new press campaign to advertise a side of Manchester most people don’t know exist; Countryside and that. When I think of Manchester, I see the city before I see anything else. I’ve lived in the centre of this quite frankly amazing place […]
Ciaran Watkins – Big Sweaty Bears: Coors Light
July 25, 2011 by Ciaran Watkins
Well would you look at this, a blog post. Amazing isn’t it. Straight into the action today, here’s the new Coors Light campaign that’s running through out the UK as I’m literally typing this. Is that? Why yes. It’s Van Damme! It’s Jean Claude Van Damme… entirely out of character. Is it just me, or […]
Ciaran Watkins – Advertise This: Parkway Care Homes
July 14, 2011 by Ciaran Watkins
Here it is, the work I did created for my (unsuccessful) junior copywriting job application. The brief was this; Create a recruitment campaign that spans a variety of media for a group of care homes called ParkWay Care Homes. Ideally, I was to touch on two different audiences, ‘the core’ – middle aged women with […]
Ciaran Watkins – Myself Versus Myself
July 14, 2011 by Ciaran Watkins
I suppose it’s hard to truly explain what’s happened to me over the past fortnight, and the few weeks before that when entries were small and lacking, but I’ll give it a go. Hopefully that will at least leave you with some insight into my absence from the One A Day Project, and a resounding […]
Ciaran Watkins – The Biggest And Best Tits In The World… Sorry, I Meant Bits
June 24, 2011 by Ciaran Watkins
Why is it, that when someone takes the piss out of advertising creatives, or decides that ‘anyone can work in advertising’, they always come up with the idea that every advertising campaign begins with the creatives pitching a load of half naked, large breasted, attractive ladies selling a product that has no correlation or need […]
Ciaran Watkins – Don’t Worry About Waking Up On The Hushabye Mountain
June 22, 2011 by Ciaran Watkins
You may remember that I wrote about the re-branding of Dreams, everybody’s favourite bed and mattress seller. The idea behind the re-brand was basically out with the ‘hard sell’, and in with the niceties. You can read see the original ad, and read my thoughts on it right here. Why have I mentioned this I […]
Gemma Critchley: Pulp – different class?
I adore Pulp, they’re pretty much my favourite band of all time. I like how they sound and what they’re about. I don’t much care for the political/social undertones that people pin on them, I just like the honest and poetic storytelling that Pulp so excel at. Which is why I found this article in […]
Ciaran Watkins – Rude, Crude, And Downright Hilarious – The Chip Shop Awards Results 2011
June 10, 2011 by Ciaran Watkins
What’s that time again? It’s Chip Shop Awards time! I’d try to explain what the Chip Shop Awards are, but I wouldn’t word it correctly I’ll leave it to the absolute hero that is Dave Trott; “I think the purpose of The Chip Shop Awards is to take the piss. To take the piss out […]
Ciaran Watkins – The Great ‘Cow-In-Advertising’ Debate
June 8, 2011 by Ciaran Watkins
After seeing an ad for a brand I’d never even herd (Ah, the first of many) of today, the animals featured in said advert got me to thinking something rather strange. First thing’s first however. The advert for Rowan Glen, the brand that led to this question, plays out as follows; Rowan Glen Thanks to […]
Gemma Critchley: Sell out with me tonight
I got into a conversation yesterday about something that always riles me: selling out. This post from A Little Bird Told Me, one of my fave local fashion blogs, explores the tip of the selling out iceberg in relation to blogging for the love of it and being paid to blog. It’s not very often […]
Mark Fraser: Day One Hundred and Forty Eight – Shortfalls
Neon signs and false slogans preach to us alongside the billboards of old. Littering motorways, roundabouts, traffic lights and high streets - Rotating, moving, spinning, advocating avarice whilst Straddled by divine light from above, evangelical adverting that is injecting us with a sense of need/feeling of greed. All the while repeating the same slogan, With […]
Ciaran Watkins – Independant Dominoes. It’s What They Do.
June 6, 2011 by Ciaran Watkins
So whilst perusing the vast entity that is the internet a couple of days ago, I stumbled upon the new Dominoes advert. I thought it was rather enjoyable, and a good way of pushing “the brand”, rather than them advertising each specific deal, new shape of pizza, or going down the sponsoring a T.V show […]
Ciaran Watkins – Heinecan’t? Heineken!
June 2, 2011 by Ciaran Watkins
Dueling adverts for you today you lucky pups, and this time two different outcomes from the very same strategy. One of these adverts I like, and the other I’m not to keen on. Having known my advertising preferences for the past five months, have you been able to work out which one is my preferred […]
Ciaran Watkins – Hotel Derek Does It From The Unemployment Line
May 31, 2011 by Ciaran Watkins
It’s only once in a blue moon that I see an advert so painstakingly awful it makes me cringe, and then vow to never use the product it advertises. In my opinion advertising needs to push boundaries, be exciting, funny, entertaining, or on the other hand, deadly serious with the possibility to evoke any number […]
Ciaran Watkins – When Advertising Goes Wrong: Part Ten
May 26, 2011 by Ciaran Watkins
It always amuses me when the internet gets up in arms over something that’s really not at all what they’re trying to make it out to be; Shit, it’s the Rapture coming! Oh wait, no it’s not, someone just did a wee trump instead. Bugger! Ryan Giggs is noshing some woman off! Oh wait, I […]
Gemma Critchley: Best TV ad I’ve seen in a while… For Aldi
I just saw this in the ads of The Gadget Show and actually laughed out loud for a good long while to my empty flat: I totally didn’t see that coming. It really tickled me. Plus it is made up of the three most prevalent items in my life right now. Advertising, tea and gin. […]
Cancer Research
November 6, 2011 by beatifnik
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