Ciaran Watkins – The Glorious Years Of The Great Poundland

Posted on March 14, 2011 by


Poundland. What a place! A magical shop where everything in sight is exactly a pound. One whole English pound. As a child, a pound felt like a monumental amount of money, but today, a pound is nothing. Chump change. Something I’d easily throw out on a bottle of coke, or a chocolate bar, or some smack or something. I don’t know what the going rate is these days. A pound can buy so little, and yet so much!

If you’ve never been to a Poundland store, or you’re just plain wondering what the heck I’m going on about, just watch this lovely video. It shows you just how happy people are to be finding brilliant items at the fantastic price of, you’ve guessed it, one pound. In this day and age of recessions and people having zero dollars, buying things for exactly a pound is the new ‘it’ thing to do.

Now it’s always struck me as a bit strange, that Poundland doesn’t really advertise itself. I guess there’s no point really, as it’s ‘that shop that sells everything for a pound’. What could you focus on? Need milk? POUND. Need chocolate that’s almost out of date? POUND. Need a wife? POUND. How on earth would you do that without it ending up as a painful ‘Safestyle Windows’ hard sell? Well here’s what my idea is.

Poundland: Useless shit you’ll never need, but seeing as it’s a pound, why the hell not!

That’s where I got my inspiration from. I’m literally an advertising genius! Who DOESN’T want to see DMX fight a snake, not unlike Ice Cube did in Anaconda. You know, but with a lower budget, and rubbisher. I also like the idea of a BOSS SCOURING PAD, only because I use the word ‘boss’ to mean ‘super cool and awesome’. Ah it’s the little things in life that make me giggle, and these were a few stonkers.

There you have it, a bit of useless information, masquerading as an advertising entry. Still, I always wonder if Poundland will ever release advertising. Maybe I should tackle that in a legitimate way for my next project. Yeah, but for that I’ll need a cork-board, or maybe some cork-board tiles so I can have an entire cork wall. Then I’d feel like a designer again.

Read more over at Whatever’s In There, Falls Out Here.

Posted in: Ciaran Watkins